Beyond the Language of Covid-19: Transformation of Social Discourse and Reproduction of Cultural Capital

The research draws on the concept of ‘cultural capital’ as well assumptions critical discourse analysis and cognitive linguistics to argue that Covid-19 pandemic may be viewed a global turning point. article explores context means have facilitated transformation cultural capital during coronavirus outbreak. dramatic changes culture been successfully pushed through due public’s incessant exposure institutionalized, governmental mass media discourses, which urging people adopt new communicative practices with varying degree argumentation imposition. entail reviewing social structure, spatial relational stereotypes standards, in long run transforms capital. scope relatively identical regulations imposed by governments their citizens generate tentative tendency convergence: individuals are made abandon specific values those ensure physical survival. 
 Received: 8 September 2021 / Accepted: 16 November Published: 3 January 2022